National Account Executive – Premium Retail
Drive premium spirits growth with Quintessential Brands. As National Account Executive, you’ll win listings, build prestige retail partnerships, and turn brand strategy into standout in-store results
At Quintessential Brands Group, we are proud to continue the legacy of Thomas Dakin, the visionary who pioneered quality English gin in 1761. Today, our award-winning portfolio spans iconic names like Greenall’s, Opihr, Thomas Dakin, The Dubliner, and Chamère, our exciting new venture in the world of RTD cocktails.
A Taste of The Job
As our National Account Executive – Premium Retail, you’ll be on the front line of driving growth for some of the most exciting premium spirits brands in the UK. This is a field-based, sales-led role focused on expanding distribution, rate of sale, revenue, and margin across premium, prestige, and specialist wine and spirit retailers, both in-store and online.
Reporting to the Head of Grocery & Prestige Retail, you’ll turn brand strategy into real-world results, building strong, commercially effective relationships with customers and delivering standout execution in outlets. While there may be occasional support to the Grocery team, your primary focus will be premium and specialist retail, where storytelling, service, and execution really matter.
Success in this role is measured through distribution gains, new listings, revenue and margin growth, and impactful customer activations, all driven by time spent in trade and a deep understanding of your customers.
Your Impact Will Include
Sales & Commercial Execution – Premium & Specialist Retail
Drive sales growth through new business wins, increased distribution, and improved rate of sale.
Own and deliver the customer selling story, translating brand strategy, insight, and innovation into compelling commercial propositions.
Prospect, onboard, and develop independent and specialist retail customers.
Lead negotiations on ranging, pricing, margin, and promotions within agreed frameworks.
Ensure premium in-store execution standards in collaboration with field sales teams.
Spend significant time in trade, understanding customer needs, competitive sets, and opportunities.
Tesco Group & Booker – Local Support (Secondary Focus)
Deliver localised sales support through regional, depot, and store-level engagement.
Work directly with Booker depots to secure listings, improve distribution, and drive compliance.
Support field teams with local activity, availability, and promotional execution.
Promotions, Pricing & Activation
Plan, negotiate, and execute impactful consumer activity.
Collaborate closely with marketing to deliver high-quality in-store activation.
Reporting, Forecasting & Insight
Use data and insight to identify opportunities, risks, and corrective actions.
Provide accurate forecasts and clear performance updates.
A Flavour of the Business
At Quintessential Brands, we’re a unique blend, a fast-growing global spirits business with more than 250 years of heritage. Our award-winning portfolio spans premium and prestige brands enjoyed by consumers worldwide.
We operate in a lean, entrepreneurial way, giving our commercial teams the freedom to act, adapt, and make a real impact. Joining QB, as we’re known to our friends, means rolling up your sleeves, getting stuck in, and helping shape the future of our brands in a highly competitive premium retail landscape.
The Perfect Serve - A Bit About You
You’re a commercially driven sales professional with a passion for premium spirits and a strong understanding of the UK Off-Trade. You thrive in a field-based role, enjoy building relationships, and are confident negotiating, influencing, and closing deals in competitive environments.
You will bring:
Proven experience in UK Off-Trade sales, ideally with premium and independent retail exposure.
Strong understanding of the UK premium retail landscape.
Knowledge of premium spirits (WSET Level 3 or equivalent preferred).
Excellent commercial and financial acumen, with a clear understanding of P&L drivers.
Strong negotiation, influencing, and relationship-building skills.
Experience delivering innovation, promotions, and customer-led projects.
A proactive, entrepreneurial mindset and comfort working independently in the field.
Data literacy, using insight to support selling arguments.
Strong communication skills and the ability to collaborate cross-functionally.
Full UK driving licence and flexibility to travel extensively.
The Garnish – Benefits that come with the role
We know great commercial talent deserves strong support. We offer:
Competitive salary and performance-related bonus
Company car or car allowance
Company pension scheme
25 days holiday plus bank holidays
Staff product allowance and discounts
Tools and systems to support high-quality field execution
The opportunity to work with premium, prestige spirits brands in a growth category
The Essence of QB
At Quintessential Brands, we blend heritage with ambition, craftsmanship with commercial edge. Our success is built on people who know how to build brands, win customers, and deliver results in the moments that matter.
As National Account Executive – Premium Retail, you’ll be a key part of that story, taking our brands further, faster, and deeper into the UK’s premium retail landscape
- Team
- Off-Trade Sales
- Locations
- London HQ
- Remote status
- Hybrid
- Employment type
- Full-time
Our Culture - The Essence of Quintessential Brands
We're an 'all hands on deck' kind of place where you'll have the opportunity to get involved in end to end projects, implement systems and process. We're fast, agile and entrepreneurial but, most importantly, our people are at the heart of what we do.
While we do work hard, we do it with a sense of fun, pride and passion that you won't find anywhere else.
Are you never shaken and very rarely stirred? More Cosmopolitan than Old Fashioned? Approach everything you do with a dash of creativity and a squeeze of positivity? Then we need you!
About Quintessential Brands Group
Established in 2011, Quintessential Brands Group is one of the most successful spirits companies to emerge from the UK in the last decade. The company offers a complete range of services and products to its customers across the world; producing and distributing some of the world's most-loved spirits brands, including Greenall's, the Original London Dry Gin, Opihr Spiced Gin and BLOOM Gin, as well as developing and producing some of the most commercially successful retailer brands of recent years for trade customers, and co-packing for some of the world’s most well-known spirits brands.
Recognised by the industry as International Spirits Challenge Gin Distiller of the Year five times in the last six years, Quintessential Brands is renowned for its unrivalled gin distilling capabilities heritage dating back to 1761 and is emerging as one of the most dynamic new entrants in the Irish whiskey market with the Dublin Liberties Distillery. With world-class product development and manufacturing at four world-class production sites across Europe and an award-winning premium brand portfolio comprised of English Gins, Irish Whiskeys, Irish Creams and Liqueurs, Quintessential Brands is committed to being the indispensable spirits partner of choice to its customers across the world, with customers and insights at the heart of everything we do.
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